Hi! I’m Micah.

We don’t know any more than you do what, exactly, might happen on December 21, 2012. But if you’re visiting our site, chances are you’re just as fascinated by the topic as we are…and looking to learn a little more about it.

Our take on the subject can best be described as “cautious optimism.” We believe that something significant is coming soon, and in the current climate of conflicting information, misinformation, hype, hysteria, bone-headed skepticism and unexamined, uncritical belief, the best stance to take is to hope for the best and to prepare for the worst.

That’s why we offer our visitors a chance to examine the ideas on the table for themselves, via books, dvds, and articles, while at the same time providing the best “better safe than sorry” products on the market today. Shoot, even if 2012 is a complete fizzle, you know there will still be earthquakes, hurricanes, tsunamis, blackouts, and (sigh) terrorist attacks. It only makes sense to protect yourself and your loved ones against the worst of a disastrous occurrence.

So that’s what we’re about. Browse our site, read our articles, buy our products (hey, we have families to take care of too!). If you have any questions, please contact us and we’ll be thrilled to respond. Like what you see? Leave a comment, bookmark us, tell a friend. After all, if the worst is about to happen, it’s the people we’ve made friendly contact with that will be our support and salvation during hard times!